Pepsi by Roy DeCarava (1964)

The photograph titled “Pepsi” was captured by artist Roy DeCarava in the year 1964. It portrays a scene likely at a convenience store or similar retail space. A man appears to be in the process of stocking or organizing Pepsi bottles that are in crates. The photograph exhibits a high level of detail and texture, evident in the visible advertisements for TIPO and other products on the wall behind the man. These advertisements, alongside the Pepsi branding, offer a glimpse into the commercial aesthetic of the time. The image is monochromatic, adding to the timeless quality of the scene, and the man’s posture and engagement with his work are central to the photograph’s composition.

Other Photographs from Roy DeCarava

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